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Becky Isjwara's avatar

/bookmarking this for when i eventually take the leap

gosh i wanna be like you when i grow up

Felix Culas's avatar

Particularly resonated with the reorientation of what sales looks like. It’s also applicable for traditional BD work and corporate jobs where your ‘clients’ are internal stakeholders.

My mindset shifted when I saw team leads approach potential projects as the client’s coach and advisor, rather than a salesperson. The client’s first “why we want this project” often doesn’t tell the deeper story. Going through this process helped me realise sales is a series of conversations to understand the client’s true context, and a candid assessment on whether we can deliver what they need. We often won trust points by talking a client out of work they should not be doing at that moment

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